Why Everyone Is Obsessed With Jellycat Toys (And Why They're So Hard to Find)

There are soft toys.
There are cuddly toys.
And then there are Jellycats - in a league of their own, making grown adults squeal and kids lose their minds (in the best possible way).

At Raspberry Lane, we get asked daily if we have certain Jellycats in stock. “Do you have the toast?” “What about the octopus?” “Is the dragon coming back?” And we totally get it. Once you fall down the Jellycat rabbit hole - or, let’s be real, the Amuseables hole - it’s game over.

🐙 So... What Makes Jellycat Toys So Special? 🐙

Jellycat has been making soft toys since 1999, but this isn’t your average teddy bear company.

These plush creations are:

• Incredibly soft (like, cloud on a marshmallow soft)
• Quirky and hilarious (a croissant with legs? A mushroom with a face? Yes please)
• Lovingly designed in London with beautiful details and premium materials
• Safe from birth - but loved well into adulthood

They’re also a dream gift - whether for newborns, toddlers, teachers, or 30-somethings who definitely don’t need another stuffed banana... but kind of do.

🧡 The Collectability Is Real 🧡

Jellycat fans aren’t just shoppers - they’re collectors. There are Instagram accounts, Facebook fan groups, trading pages, and even black market toast plushies (okay, maybe not black market, but they do resell for crazy amounts).

Many Jellycat toys are released in limited quantities, and once they're gone, they’re gone. It creates that feeling of “if you see it, grab it” - which is both thrilling and occasionally stressful for mums, gift buyers, and anyone who’s trying to track down a specific bunny before a birthday.

😩 Why Are Jellycats So Hard to Get? 😩

In short: demand is wild, and supply is limited.

Some of the most-wanted Jellycat toys vanish within days. Sometimes hours.

We get this question all the time – and honestly, we wish we had a magic Jellycat portal that delivered on demand.

The truth? Jellycats are in ridiculously high demand around the world, and supply just can’t keep up. We’ve placed orders for every single style we can get our hands on – from Bashful Bunnies to pineapples and beyond – but once those orders are in, we’re at the mercy of global shipping timelines and production.

There are no confirmed ETAs for many of the most popular characters, and yes – we’re refreshing the supplier portal more often than we check our emails.

And here’s the wildest part (and yes, we fact-checked this one):
Jellycats are now outselling LEGO sets in some parts of the world.
Let that sink in. The squishy little avocado is giving blocky empires a run for their money.

So if your favourite Jellycat isn’t in stock, it’s not because we forgot. It’s because half the world is trying to cuddle the same croissant.

👀 Raspberry Lane’s Secret Weapon: Tassie’s Biggest Jellycat Range 👀

We’re not here to toot our own horn, but... toot toot. At Raspberry Lane, we stock one of Tasmania’s largest Jellycat ranges, including:

• Classic Bashful Bunnies in all sizes (when available)
• Amuseables (pineapples, marshmallows, toast, avocado, croissant, and rainbows)
• Seasonal and limited editions
• Matching Jellycat storybooks (perfect for baby gifts)

We also do our best to post new arrivals on socials - but be warned, they go fast. If you’ve got your eye on a specific cutie, don’t hesitate. Or do... and message us at 11pm in a panic. We see you.

🛍️ Where to Find Jellycat Toys in Australia 🛍️

You can find Jellycat toys in specialty stores like ours, but we recommend:

• Buying early
• Getting on email lists
• Following us on Instagram/Facebook for drop announcements
• Sending subtle texts to the grandparents

These plush pals make beautiful keepsake gifts and are adored for years. And yes, even if your child ignores every other toy, they’ll always love the Jellycat.

Shop Jellycat at Raspberry Lane

Visit our Moonah store to give them a squeeze in person (warning: they’re even cuter IRL) or shop Jellycat online here.

Whether you're adding to a collection or finding your first snuggle buddy, you’re bound to fall in love.